Another outbound call that worked for me.....

I think it's like buses, you wait for ages for one and then two come along at once.

In the same way, I've complained about poor outbound calling for ages, and then have received two good outbound calls. The last one was from my utility company (see blog post: " Getting a good cold call ...and from a utility company too! "), this one was from my television provider.

Again it was a smarter offer than most cold calls. It offered me something I'd been thinking about doing (upgrading my package to watch the British Lions vs. South Africa rugby union test series) but I probably wouldn't have got round to doing. Instead with a bit of a nudge and quite a bit of a discount, I did.

I'm not sure if this was good use of analytics to identify customers by interests, but it was a well timed call with a good offer. Not rocket science, but still something beyond much of the witless automated outbound dialling that goes on in the UK market.

Happy holidays - and bad news on jobs

It's time for the Easter break across most of Europe but, welcome as a holiday is, the news on jobs stays grim.

For every story like that of Sallie Mae returning offshore jobs (covered on the blog earlier this week in the post "Sallie Mae - Customer service or protectionism? "), there is another side.

The BBC is reporting that T-Mobile is looking to offshore 500 UK contact centre jobs to the Philippines. This comes in the same fortnight that the UK CCF site reported that Virgin Media was looking to shed 150 jobs in its Nottingham Telesales operation.

Compared to the massive job losses reported at the banks (e.g. 9,000 at Royal Bank of Scotland) this may not seem much, but 650 call centre jobs is significant and the losses seem to be steady. All we can hope for is that things look a bit better after the Easter break.

Sallie Mae - Customer service or protectionism?

An interesting story on Finextra that Sallie Mae is looking to bring back onshore around 2,000 jobs.

It's a trend that so far in Europe has been primarily associated with customer service. I've covered some other business that have brought work back onshore in previous posts (see "Despite the credit crunch, still call centre growth at Barclays" or "HSBC creates 250 UK call centre jobs & offshore in decline"), and in the UK this trend for onshoring has also been the case for non-financial services companies like Orange.

The main reason up to know for taking previously offshored work back onshore has been problems with customer service. This hasn't necessarily been a language competence issue (though sometimes it has been) but has been primarily about how agents' accents, soft-skills and cultural awareness have not always tied into the image a brand has wanted to project. It's also been the case that a broken customer service processes don't get fixed just by moving country. There is also little point for a firm to spend a great deal on marketing if the media regularly cite them as an example of poor customer service.

Sallie Mae, though, seems to be the first example of what might be a new trend. Their CEO is quite explicit that this drive back onshore has nothing to do with customer service, and is quoted in the Finextra article as saying:

"The current economic environment has caused our communities to struggle with job losses. They need jobs, and we will put 2000 of them into US facilities as soon as we possibly can,"

Sallie Mae does need to be attractive to politicians in the market it serves, but that need is not just confined to US financial institutions at the moment. It will be interesting to see if this drive back onshore to win favour with national politicians becomes a trend. Often it is some of the European countries who are most associated with protectionism, but my view is that this will only work for the countries that do it if it also gives customers better service.

VoiceCon 2009 - Now that the dust has settled, and IBM and Microsoft

So what to make of VoiceCon 2009 Orlando?

There didn't seem to be the major announcements that we got in 2008 (see: "VoiceCon 2008 - IBM, Microsoft & Aspect ") but in some ways I think we saw events of more significance.

The first thing is that Microsoft are in this business and are in it seriously. Last year's announcements, while significant, suggested that partnering was the key to Microsoft getting into the voice business. This year the revolutionary aspects of Microsoft's arguments were much more explicit. I rather liked their key-note session. It made one or two very key points that as voice moves from a hardware based solution to a software centric solution, it changes dramatically and that this is the logical evolution of VoIP. I also liked the fact that their demo used a Mac running Safari to Microsoft compatibility. I'm not normally a fan of Microsoft, but I felt they did make the more insightful points. I remain dubious about their ability to execute, but then so were the TDM vendors about IP Telephony! The video is worth checking out:



IBM also did a good pitch, around their UC2 solution from Louts. I liked the blue screen of death April Fool's hoax, but otherwise I felt that they were showing an evolution of Lotus Sametime rather than the more radical changes that Microsoft had in their vision.

In short, I think this software-centric approach to voice is the vision of the future. Whether or not it will be delivered by Microsoft is open to debate, but this was a far more visionary view than the alliances of last year.

VoiceCon Orlando 2009 - Day 1 & Day 2

The blog is not at VoiceCon this year (travel restrictions as part of the global downturn), but I'm taking a keen interest at long range. Fortunately for those of us not able to travel, the VoiceCon 2009 site is running a good series of videos of all the key note speakers.

Last year saw some big announcements (covered in my blog post "VoiceCon 2008 - IBM, Microsoft & Aspect ") but so far these haven't translated into much market change. To be sure Microsoft continues to push with OCS and has a developing Unified Communications story but I have yet to see them get significant traction in Europe. Microsoft and IBM go today, so it will be interesting to see if there are any major announcements from them.

Yesterday it Cisco and Avaya (among others) doing the key note speeches.

Avaya announced the launch of their new solution architecture 'Avaya Aura'. I have to say that at the end of it I was slightly underwhelmed. It seemed good but not as radical as some of their previous SOA type of messaging. There's a very good summary of Avaya Aura on the nojitter.com site from Shelia McGee-Smith.

Cisco's key note was by the CTO, Padmasree Warrior, and focused on the interaction between collaboration, social networks and video. This was illustrated with a (fairly lighthearted) scenario showing how these could be applied to health care. It also showcased real-time translation which is rather gee-whiz stuff, though probably going to be necessary in the future if conversations between different language speakers are to take place.

In short, so far all very interesting, but nothing terribly radical. We'll see if any of that changes with today's presentations. Even if there aren't major changes, it's clear that VoiceCon remains the main event for most of the world's voice industry.

HSBC redundancies and their call centres

It's always sad to see bad news on jobs and HSBC's announcement last week was no exception.

The BBC report is that while the bank says that 1,200 jobs are at risk, the unions are talking about up to 3,000 jobs potentially going. The jobs will go at an operation centre in Leamington Spa, (for about 280 positions), London will loose about 150 jobs and a call centre in Newport, south Wales, will be shut down according to an HSBC spokesman. The Yorkshire Evening Post reports that 70 of the job losses will be at HSBC's direct banking arm, First Direct.

What's particularly sad is that the Newport contact centre announced in June last year that it was creating 250 new jobs (I covered it here on the blog "HSBC creates 250 UK call centre jobs & offshore in decline") and presumably these will go as will all the existing jobs.

What is better news (and I've only seen reported discretely on the CCF website), is that the bank will be creating 200 jobs at a centre of excellence in Southampton and hopes many of the workers will re-locate.

Although the Unite union is angrily warning about the dangers of offshoring, I suspect that this is something of red herring. Most of the banks are moving IT and back-office offshore (see Lloyds TSB here or Barclays here on Finextra) and there is little sign that this will change. In the contact centre space I do detect that the march back onshore continues.

Although it is expensive to run a UK based contact centre, and the credit crunch is hurting many organisations badly, it is becoming clearer that the real problem in contact centre is broken processes rather than simply the cost of agents. Add in the brand damage that a bad move off-shore can do, and I suspect only the lower end of the market may continue with a push to offshore their contact centres. Of course, consumers can't see where their web-page was coded, so the chances are that IT will accelerate its push offshore.

Indian Call Centre Fraud and the BBC News

The BBC was very excited about its story "Overseas credit card scam exposed " that it ran on the Thursday night news bulletin.

While they did make some good points, they played too much for my liking on the fear around offshoring. the BBC were correct to highlight that India has no equivalent of the UK Data Protection Act and that consumers dealing with an overseas call centre need to appreciate UK legislation may not apply to their data.

The problem is that the main thrust of the report was on what appears to be the theft of data (ironically enough) from the call centre of the security firm Symantec. Data theft is an extensive problem, but it's not one that just happens in India. Only last week, CCF (the UK contact centre news site) was reporting that a British Airways call centre employee had been jailed for two and a half years for data theft. Similarly CCF also reported at the start of March that a Barclays call centre worker had been jailed for obtaining money by deception.

This isn't just a recent phenomenon - this blog has written on thefts at RBS and Barclays by call centre staff (see posts "Call centre worker gaoled for data theft" and "Security, Call Centres and Fraud "). In short theft by employees is a problem in call centres, as it is in many other businesses, but it's not just an Indian problem.